• 2009 November 29

Company Description

Leading Indian online marketing platform

Established in 2009, mydala is India’s largest local services marketing platform for large brands, SMEs and MSMEs involved in providing consumer products and services; enabled by their 150,000+ advertiser/merchant base to target 400 million consumers across 209 cities in India. With a vision to make mydala a daily habit with consumers and businesses, mydala’s footprint and reach offers customized and cost-effective solutions to advertisers/merchants to reach their target audience through attractive deals and promotional campaigns. mydala has 50 million visitors and 5 million transacting customers monthly and enables over $46 million of retail every month. mydala is also the largest mobile commerce platform in the country doing over 6.6 million transactions per month, 85% of these are generated through mobile platforms. As a pull-based platform with multiple ways to engage (through web, WAP, app and co-branded channels) mydala gives brands access to the widest digital and online user base. mydala is the only platform with access across Tier 1, 2 & 3 cities, with a presence of 209 cities across India.