Music Audience Exchange

MAX is a technology company that helps consumer brands and music artists form mutually beneficial partnerships to drive measurable results.

Music Audience Exchange (MAX) is a technology company that helps consumer brands and music artists form mutually beneficial partnerships to drive measurable results. Our platform uses proprietary consumer data to identify shared audiences, facilitate authentic partnerships, and tell shared stories everywhere fans engage with music. Every MAX program consists of brand-artist partnerships, custom content, targeted reach, and live experiences. MAX runs integrated marketing programs for some of the world's largest brands, including Bud Light, Budweiser, Dr Pepper, Ford, Jack Daniel's, McDonald's, & more. MAX was founded in 2014 by a team of marketing technology and music professionals including Nathan Hanks and George Howard. Nathan was previously cofounder and President of ReachLocal – an online marketing tech company – where he led a team of over 2,000 people with 24,000 client companies across 15 countries. George has served as President of powerhouse indie label Rykodisc, co-founded TuneCore, teaches at Berklee College of Music, and is a music licensing and copyright attorney who contributes to Forbes and The New York Times.