mPoint Media

mPoint is an in-app mobile and advertising network that enables Western brands to access business opportunities in China.

mPoint’s roots are in China, starting in 2008 when the company’s founder created the country’s largest in-app mobile and advertising network – AdsMogo. Having created the country’s largest in-app mobile advertising network, the founder opened additional operations in New York City in order to lay the foundation for Western brands to gain easy access to mobile advertising opportunities in China – mPoint. mPoint combines ad tech solutions’ expertise with a deep knowledge of China in a way that distinguishes it from other programmatic solutions and data management platforms. It acts as a link between West and East by offering a secure, measurable pathway for Western brands to reach China’s opportunity-rich market. Ultimately, clients want to win market share and garner sales in China’s evolving consumer economy. To succeed they will need a combination of effectiveness and efficiency to deliver a message in China that drives return on investment. They will need mPoint. mPoint is not new to digital advertising and its technology challenges. Its founder created digital advertising workflow systems in 2000 at Operative, Inc., then followed in 2008 by conceiving and building China’s largest in-app advertising network, AdsMogo.