MoPals

MoPals is a social media loyalty platform that provides a source to monetize the social influence of its members and partners.

MoPals is a Social Media Loyalty platform that provides a means to monetize the social influence of its members and partners. The existing loyalty programs in North America are outdated and out of touch with the modern consumer (ages 18-35). MoPals offers a shift, taking advantage of the technology savvy Generation Y and virility within social media. Driven by a powerful IQ Engine that provides meaningful insight into consumer habits, MoPals’ members experience personalized offers and recommendations, while businesses experience increased brand engagement and return business. Using a unique digital currency, MoMiles, members can be rewarded for making a purchase at participating retailers, buying and referring offers, creating and completing polls, liking brands, uploading photos, writing reviews, and inviting friends. Through MoPals, social media influencers monetize their following. Similarly, retailers who use the MoPals platform have a means to engage and convert their current social media following to brand ambassadors who foster word-of-mouth advertising.