Mojoleaf

Mojoleaf free Desirability Testing based on the Microsoft Reaction Card Method.

Mojoleaf only uses some of these original words, but retains the split between positive and negative terms Benedek and Miner suggested and does not restrict the number of words that can be chosen. Combining the output from multiple sessions, the Reaction Card Method can be used to help make an informed decision about design direction and get a view as to whether the presented design options contain the characteristics the brand is trying to portray.