Mobile Research Labs [MRL]

Attuned to consumers media lifestyle

Mobile Research Labs [MRL] is an opt-in service for always-on background monitoring of contextual media preferences of people. Their app can run on most platforms in the market and in any place. It is mobile based technology that incorporates mobile phones, server technology and internet elements. MRL's technology provides the ability to spot personal and public media exposure and preferences on the fly, allow interacting with consumers based on this, providing either additional insights or a richer personalized and contextual media experience. Media check-in, for social networks and personal use can be enabled easily with MRL existing technology. The system scalability and robustness allows hundreds of channels to be monitored and to serve practically unlimited number of phones. MRL is already serving global market research companies and international brands, learning as to the ever-changing media habits of consumers, for better understanding which media source influences whom and how to better reach the right people.