MiiPharos

MiiPharos is a cloud based, mobile platform for retailers providing in-store targeted promotion and Consumer Behaviour Analytics.

Miipharos is a location aware technology company that enables companies & organisations to create proximity-based, targeted mobile campaigns with no coding knowledge. MiiPharos' Platform takes advantage of iBeacon - Bluetooth Low Energy Technology & Location Services, and offers indoor targeted personalisation & analytics via proximity beacons. Beacons are Bluetooth Smart Sensors that broadcast realtime content to smartphone users when they come in their range. Leading companies in the industries of Marketing & Advertising, Retail, Events & Healthcare in Europe & America are using MiiPharos platform and it's custom development services. Recently MiiPharos announced it's new product - Market Insider, an advanced platform for Retailers providing in-store targeted promotion and Consumer Behavior Analytics in realtime. Currently it's in a private beta stage with two major partners, in over than 300 supermarket stores in Europe & U.S