MFR Strategy

MFR Strategy is one of France's leading qualitative research consultancies.

MFR Strategy is one of France's leading qualitative research consultancies. MFR, founded in 1986 by Marie-Francoise Roy, has grown to become one of the most successful independent qualitative research companies in France, servicing major international advertisers in France and throughout the world, including Unilever, United Airlines, Imperial Tobacco, United Distillers, Schweppes, Kellogg's, L'Oreal, and Johnson & Johnson. It currently employs 12 senior consultants. Since its inception, the company has conducted over $35 million of qualitative research while annual revenues for 2001 bypassed $5 million.