Mercato Partners

Mercato Partners is a Utah-based growth equity fund that pursues investments in high technology and consumer businesses worldwide.

Mercato Partners invests in high growth technology and consumer businesses nationwide. These companies are profitable or on the path to sustainable cash flow with $10 to $50 million in revenue. While Mercato generally invests in later financings as a minority shareholder, we are active participants in a company's growth. Mercato investment candidates seek growth capital to fuel continued expansion through channel building, broader distribution, new product launches, and acquisitions. Companies often seek partnership with Mercato Partners during the critical shift from direct to channel sales. This transition from a direct sales model to selling products through hundreds of resellers, channel partners, and distributors is a moment of significant revenue inflection. Sales expansion is the priority and speed and efficiency are critical.