• 2014

Company Description

Men's Creative Fashion Boutique

Men's Backstage caters its merchandise to create an effortless experience to highlight individual's style with affordable budget. To differentiate its position from market leaders and peers, they carry 50% staples item from domestic emerging brands and 50% international brands expanding to the US market. Product presentation is extremely important and Men's Backstage takes a creative step to collaborate with aspiring artists for its seasonally campaign. Their testing season includes a production of music video for New York based artist East Coast Islands featuring their Summer 14 collection. The campaign has successfully generated a buzz and their company is featured in three different fashion columns (The Drapper Style, Before the Label, Style 4 Gents)