Medical Marketing & Media

Medical Marketing & Media: the most objective, relevant and timely source of news, analysis and trends in pharmaceutical marketing.

Medical Marketing & Media is a monthly business publication that has been serving healthcare marketers since 1966. Each issue carries a mix of industry news and in-depth feature articles on marketing and promotion written by a seasoned editorial staff. Additional editorial material from leading industry experts is also published, subject to review and acceptance by MM&M's editorial staff and editorial advisory board, a panel of industry executives representing healthcare manufacturers, advertising agencies, media and marketing research. MM&M carries a number of special features, found in no other publication, including PERQ/HCI's midyear and year-end advertising review, IMS Health's year-end industry review, an annual advertising agency review, and a career and salary survey with information on more than three dozen industry positions. MM&M is the official publication sponsor of the Medical Advertising Hall of Fame, and carries complete coverage of the events and inductees annually.