Medical eGuides-MEG

NAI is a self-regulatory association dedicated to responsible data collection and its use for digital advertising.

NAI is a self-regulatory association dedicated to responsible data collection and its use for digital advertising. It creates guidelines for participating advertisers and advertising networks as well as methods for consumers to opt-out of online advertising. This group was created in 1999 by advertisers because of concerns from the Federal Trade Commission and consumer groups that online advertising was harming user privacy.