• 2003 February 01

Company Description

Mediatrac is a big data analytics company focusing on data integration technology.

Mediatrac is a strategic analytics firm. What they do, is converting wide range of structured and unstructured big data into actionable insights to help improve your business performance. They started in 2003, when what they did back then was digitally scanning more than 140 print media (newspaper, magazine) every day and make them 'mine-able'. So far, they have more than 15million articles and counting. They further progressed by developing geo-demographic data (>180 million individual data) and digital and social media data (more than 1.6 billion pages of conversation and more than 20 million social media accounts). What they do with them is a series of data analytics processing that provides actionable insights for the business problems that they try to solve.