MaxLife Living

MaxLife Living is providing casual and athletic wear shaped for athletically built people.

MaxLife Living is providing casual and athletic wear shaped for athletically built people. With broad shoulders, a tapered waist, and large thighs, our target market (CrossFit participants and gym members primarily under 34 years old, who workout more than 3 days a week) cannot fit into mass-market clothing. We're providing a full clothing line specifically tailored for the estimated 6.8 million people in our market. This doesn't include the 27% positive response rate we gathered from our non-targeted surveys.