• 2010 October 01

Company Description

Maxifier, a Cxense Company, is the leader in total performance optimization

Maxifier brings data and technology together to unlock and maximize the power of digital advertising. Maxifier’s core ADMAX technology suite taps into our heritage and expertise for visualizing and optimizing advertising campaigns. ADMAX brings visibility, clarity, transparency, and control to the often cumbersome process of campaign insight and analysis. ADMAX reduces the time ad operations teams spend on optimization and enables publishers to drive higher yields and increase revenue, while ADMAX TRADE, used by networks and trading desks, supports the buy side of the industry by helping them acquire the right inventory more efficiently and profitably. With offices in the U.S., U.K., Japan, and Russia, Maxifier analyzes more than 41 billion impressions every month to drive optimization and performance for more than 44,000 campaigns for leading publishers and media companies. Maxifier: We influence actions to make advertising work better.