MailLands Technologies

MailLands specializes in end-to-end Lead Generation, Inbound Marketing, Analytic and Strategic Customer Management

Our world is always changing. When you think you’ve got the latest version, it’s time for an upgrade. You share a link, and it’s already old news. You’re tagging, while everyone else is pinning. It’s no wonder brands feel overwhelmed. At MailLands Technologies we realize if there’s one thing you can count on, it’s change. We also realize that if you can master this change, the opportunities are limitless. In a nutshell, that’s what we do. We’ll help companies find the footing in a sea of constant, disruptive change and evolve how they connect with people in the digital age. Our definition of marketing is “the process of helping potential customers find your company, often before they are even looking to make a purchase and then turning that early awareness into brand preference, and ultimately, into leads, eventually sales and more revenue.” Gone are the days that a marketer only relied on outbound techniques like trade shows, cold calling, and advertisements to get leads. Today’s buyer is in control and because of buyer self-education, the job of the marketer is to be heard through the noise and come up with new ways to break through the markets. At MailLands generating leads is not simply a case of procuring a list of potential clients and reaching them with your company message; our bespoke offerings are: * Brand awareness and brand management * Personalizing messages to potential prospects and existing clients * Utilizing technology to provide various ways of targeting potential clients * Identifying genuine interest and qualifying opportunities * Relationship management and tracking of business potential * Ongoing management to maximize and validate sales pipelines * The knowledge and insight needed to make smarter decisions via SAS. And here’s the impact. * Our inbound marketing impact has 3-5 times better than progressive event-based marketing efforts. * We have found that a skillfully executed inbound marketing is 10 times more effective at conversion than traditional outbound methods. * On an average our inbound leads cost 61% less on average than outbound leads. * E-mail has the highest ROI of marketing channels, producing INR 5,700 for every INR 100 spent. * Content marketing is 31% cheaper than paid search advertising. * Customer retention rates increased from 75 to 83 percent using our services. * Improved efficiency and targeting meant reduced marketing headcount and costs for all our clients. * Our aggregated lead generation model has generated 344,872 leads till date and counting for our various clients.