Madnet

The first Russian mobile advertising platform which uses Real Time Bidding technology.

Madnet is a Russian-based mobile advertising platform. It uses real time bidding technology to provide an advertising and monetization solution for mobile devices. Its platform allows advertisers to predict campaign performance and automatically optimize ad impressions to ensure results. The company’s data platform is powered by deep integration with data suppliers, advertisers, and publishers. Madnet offers content-based and context specific targeting to generate campaigns that reaches the right audience. Ad formats which are supported are MMA and IAB compliant, and includes rich media galleries, 360 views, landing pages, interstitials, and mobile video. It acts as an ad-serving platform with exceptional control and transparency, high fill rates and eCPMs, and automatic optimization for ad serving. The company was founded in 2013 and is headquartered in Moscow, Russia.