• 2011 June 06

Company Description

LovingEco offers eco-friendly fashion promoted by tastemaker celebrity and charity partners who advocate healthy lifestyle choices.

LovingEco is a member-only flash sales site that offers eco-friendly products at exclusive price points (up to 70% off retail), without compromising style. LovingEco is an advocate of ‘style for changeâ€; an opportunity for people to make smarter choices about the products they purchase so that together, we can create a more environmentally and socially conscious planet. Through a series of limited-time and brand-specific sale events, subscribing consumers are given the opportunity to access and shop for eco-friendly, fair trade and natural products at a discount in fashion and accessories, beauty and products for moms, babies and kids. Each sale features the best ‘natural†brands, which are hand-selected and available on a first-come, first-serve basis. Additionally, 3% of net proceeds from each purchase is donated to the current ‘tastemaker charity†to help support a social or environmental cause.