Love The Cool 12

LoveTheCool '12' is a shopping site selling one RAD item every month for $12 bucks. That's it.

LoveTheCool '12' is a shopping site selling one RAD item every month for $12 bucks. That's it. By keeping the model as simple as one item, we can source only the very coolest fashion and accessories. Our friends are cutting edge indie artists and designers, so we are able to source from them. We are extremely tech savvy, so know how to get items right from China, in low quantity and at an extremely low price. Something that only the biggest manufacturers were able to do. Our background is magazine editorial and photography and we've worked with the biggest names in the business, from Vogue to Martha Stewart and everywhere in between The visual aspect of our brand is almost as important as our product, since we want our web properties to be a destination and our email blasts to be eagerly awaited. In a nutshell, we offer extreme value in good taste, with almost no cost barrier to entry. In 2 months we've been covered by Racked and asked to present our model to an NYU grad class