• 2013 October 20

Company Description

Enterprise micro-location platforms

Localz: Integrating the physical and digital worlds for enterprise There are many new and exciting use cases for smartphone location technology. The technology holds the potential to drive personalised, contextually relevant experiences in the real-world at scale. The problem is not what, but how to deploy this technology with existing enterprise systems in a sustainable manner and without the typical capital expenditure and systems integration requirements. Localz deliver proximity platforms for enterprise customers. The platform is currently being used by global top 20 retailers, logistics providers and hospitality venues for a variety of implementations, both consumer facing and core operations. Localz three core products include: -contextual content delivery - providing relevant digital content based on an exact real-world location or proximity to a physical asset; -asset tracking - monitoring, reporting and analytics based on the movement and usage of physical assets and people; and -frictionless mobile payments - creating a simplified check-out and Peer to Peer transaction experience through proximity and micro-location payment triggers. The biggest benefactors of our solution are companies with significant mobile engagement and a high frequency of physical site visit.