LiveRowing

Gamification for indoor exercise machines

LiveRowing is an app and rowing machine monitor that enables its users to challenge their friends to a boat race indoors. It focusses on providing an application tailored for athletes and competitors to give them the ability to connect, race live, and track performance. The company’s app and device enables rowers to go boat-to-boat in a racing challenge, see how well they stack up in time, distance and calories burned or check in with friends and hold each other accountable. The LiveRowing affiliation product allows fitness centers, rowing studios, rowing clubs or schools to engage, track, and connect their members. LiveRowing was founded by Nicholas Sheedy in 2014 and is headquartered in Denver, Colorado.