Lightning Platform

Lightning is a cloud based framework that aids development and provides complete visibility on actions performed by your users.

Lightning is a cloud based framework that aids development and provides complete visibility on actions performed by your users. Lightning does more than understand the high level demographics of users visiting your product, it creates profiles that tracks actions performed by users and other important data that may need to be tracked against the user. This activity and profile information can be used to further target users during the product lifecycle or have detailed analytics. Objects loaded from the Object Store are contextually relevant to the user by applying visibility filters and providing copies localized to the user. No need for complicated integrations and digging through mountains of documentation, add actions to your objects and begin seeing how users interact with these objects in minutes. Once integrated, your reports are immediately available in your CMS where you can AdHoc data to find out how specific segments are performing or group your report data by a profile field such as country to answer questions “of my DAU, what are my top 25 countries?”. We like hearing complicated (and sometimes fun) questions, including “how many females from the US have purchased the purple tractor?”.