LiftUp

LiftUp is a company that develops and designs exercise equipment that use technology to track and increase the productivity.

LiftUp is a hardware company aiming to make strength training more convenient and approachable. Why? Because 80% of Americans don’t strength train enough. Hurdles include its inconvenience (both in yearly costs and 2-hour gym trips); slow results; and high intimidation factor, whether it’s the behemoths at the gym or high-intensity guided home videos. Our solution is smart exercise equipment that pair with an app for easy-to-do home workouts, automatic workout tracking, and progress reports. We combine this with a user experience focused on building healthy habits, not gimmicky 30-day beach bodies. By tackling these issues, we make strength training more interesting, convenient, and approachable. Our first product - LiftUp - is the world’s first smart resistance band.