Lanla

Lanla transforms the power of customer experience into a driving force for the largest Canadian companies.

Founded in 2002 by childhood friends Luc Brousseau and Christian Watier, Mont‑Saint‑Hilaire‑based Lanla specializes in measuring and managing the customer experience. Now a leading Quebec firm, Lanla comprises 60 employees and serves close to 100 major companies throughout the province. Whether revising a company’s strategy, updating service standards, developing a business culture centred on the customer experience, measuring the behaviour of customers in their natural environment (e.g., in store or online), or measuring the economic impact of customer experience‑related decisions, Lanla’s team of experts is unmatched. Lanla is expanding its services with the mobile platform Wizper, an AI driven mobile app that analyzes and interpret satisfaction surveys, online reviews, social media posts, and operational data for retail businesses, restaurants, hotels, financial institutions, and service companies. Wizper generates detailed and actionable advice, alerts, and learning resources so that managers can improve both their customers’ experience and their company’s performance.