L2

L2 is a digital innovation company providing research, curated events and targeted consulting engagements for brands.

**Overview** - L2 was founded in 2010 on the belief that a brand's digital competency is inextricably linked to shareholder value. L2 uses proprietary research and tools, combined with academic rigor and progressive design, to provide managers with visibility into a brand's digital performance. L2 is tracking over 5,000 global brands and works with the prestige and consumer sectors' largest and most iconic enterprises and brands. **Research** - The L2 Digital IQ Index report is the globally recognized benchmark for digital performance of consumer brands. L2 collects more than 850 data points across found dimensions (Site & E-Commerce, Digital Marketing, Social Media, and Mobile) and has assembled the largest data set to-date to diagnose brands' digital strengths and weaknesses relative to peers. **Events** - Forums: 40+ thought leaders from academia and industry speak to innovation in the prestige sector ahead. The largest gatherings of prestige executives in North America. - Clinics: Executive education in a classroom setting with a balance of theory, tactics, and case studies. (80-150 attendees) - Working Lunches: Members-only lunches led by digital thought leaders and academics. Topic immersion in a relaxed environment that encourages open discussion. (40-70 attendees) - MBA Mashups: Access and introduction to digital marketing talent from top MBA schools.. Learn more about L2 Events **Consulting** - Advisory Services: L2 works with brands on 4-8 week engagements to help garner greater return on investment in digital initiatives. Advisory work includes Brand Digital Roadmaps, Social Media Strategy, and Site Optimization projects.