Kontext

Location Intelligence Platform, bridging the gap between Online & Offline world by leveraging most accurate micro-location database in India

Kontext is a next-generation location intelligence platform, leveraging the database of the most accurate micro-location database in India- giving unprecedented vision into the Offline consumer journey while bridging the online world with consumer’s offline one, exponentially increasing the relevance of online promotions and experiences by brands and publishers. Our proprietary presence infrastructure and data intelligence platform analyses real-world location patterns of active smartphone users, allowing businesses to develop incredible new insights about consumer behavior in the physical world and enabling them to delight by bridging their online and offline worlds. The end result is a suite of products helping our partners to: 1. Marketers: Spend wisely. Attribute Online spends to Offline impact and creates real-world audience segments to reach online. 2. App Publishers: Delight users. Use hyperlocal signals to drive in-app engagement and enhance monetization. 3. Programmatic: Unique targetting. Layer 1st party micro-location data on your existing inventory or create new segments for your advertiser’s. 4. Location Owners: Proximity digital visibility. Make your promotions visible on mobiles around your outlet – driving footfalls, omnichannel sales, and loyalty.