Kadaxis

Kadaxis develops marketing software for self-published authors.

Kadaxis helps publishers to dramatically increase the long term ROI on a title, by analyzing the full text of books to derive metadata and increase discoverability. More books are sold through e-retailers than in stores, and one of the core contributors to successful discoverability, is an online book presence with metadata and copy optimized for search engines. An increase in volume of high quality search traffic directly correlates to an increase in online conversions. Kadaxis enables publishers, both indie and traditional, to extract keywords, phrases and other metadata from the text of a book, then selects and ranks this data based on current trends and relevance. This helps publishers leverage the wealth of content within each book, by exposing the topics most likely to lead to a conversion. As different trends emerge, new keywords highlighting different elements of a book will attract the most traffic. By treating a book's description and metadata as dynamic, publishers can increase the return on their initial investment in a title, by attracting a larger audience over time.