Jumia Group

Jumia is Africa's ecommerce ecosystem empowering the African continent by connecting it online to do better business together.

Jumia was founded in 2012 with the belief that the Internet can improve people’s lives in Africa. Observing the challenges that people face every day (poor infrastructures, bad traffic, limited choice, limited information, expensive products and services just to name a few), we saw a huge opportunity to leverage the Internet and use it to connect people and provide them with a solution to fulfill their daily needs.