Jinni

Jinni is a content-to-audience platform for personalizing entertainment discovery & marketing for pay TV providers and entertainment brands.

Jinni's provides revolutionary personalization solutions for video content discovery and targeted digital advertising for entertainment brands. Through its unique Entertainment Genome, consisting of thousands of distinct content attributes or 'genes', Jinni not only understands the most subtle differences in TV and movie entertainment content but also understands each individual's unique entertainment tastes, thereby providing the perfect match between individuals and content titles! Jinni's ability to map content to users, enables Pay TV and OTT subscribers to receive the most suitable entertainment recommendations according to their tastes, increasing content consumption and satisfaction by alleviating the burden of endless channel zapping and disappointing catalog searches. Using the same platform along with its extensive moviegoer database, Jinni identifies and targets the audience who will be most interested in an entertainment title promoted by agencies and entertainment advertisers, ensuring that the advertising budget is spent wisely on users who are interested in the content. In 2015, Jinni was awarded a prestigious 66th annual Technology & Engineering Emmy recognizing the company's contribution to the TV and film entertainment industry.