iPredictus

A marketing tech platform that helps plan, buy, and measure linear and digital media by automating performance attribution.

Premier demand-side platform for planning, buying and measuring linear television. The go-to platform for large advertisers and agencies. Points of Differentiation: i.Predictus delivers automated web, call center and retail POS attribution, and attributes specific responses down to the airing, creative, offer and SKU levels. i.Predictus is the industry’s only platform with a patent-pending algorithm that forecasts future performance and serves up media buying recommendations. Refined by nearly $1 billion in real-world ad spend, i.Predictus’ media buying recommendations outperform current and historical schedules 68% of the time, vs. about 30% with other methods. i.Predictus has developed the most comprehensive data validation and error management system available to deliver previously unattainable levels of data accuracy. i.Predictus offers the fastest data ingestion and visualization in the industry, and is the only platform currently offering financial modeling.