(fluff)Friends

A social networking game on Facebook.

(fluff)Friends is a social networking gamer on Facebook. Users can adopt virtual pets and visit the virtual pets of friends. As the number of users grew, the game evolved. Habitats were introduced such as little backgrounds for the pets to live in. There were decorations and a variety of foods to feed, and players were overjoyed at the introduction of Minis and MegaMinis, the small and resizable versions of fluffs to keep their main fluff company. (fluff)Friends was founded in 2007 by Mike Sego. The company was acquired by Jam City on September 16, 2008.