EFTM

EFTM is an online men’s lifestyle magazine, providing automotive news, reviews, information, technology reviews, news, and more.

EFTM is an online men’s lifestyle magazine, providing automotive news, reviews, information, technology reviews, news, and comparisons along with the lifestyle products and news. The magazine is publishing content for Australians, written by Australians, and it mainly covers lifestyle trends, sports, fitness, technology, toys, motoring, DIY, and plenty more. Each article of EFTM offers an entertaining look at the different interests of men, written by an expert in the different areas. Updated regularly with the latest content for men, EFTM delivers news, features, and opinion articles, backed up by a regular technology podcast and video content. Reaching over 45,000 readers per month, along with a social audience of over 20,000, EFTM audience is 77 male, 31% aged between 25 and 34, 26% between 35 and 44, and 64% of them are married. EFTM was launched in 2011 and is based in Hornsby, New South Wales.