Edj Analytics

Edj Analytics has created a platform to analyze a company’s data that treats it like a game.

In 2006, Indiana University astrophysicist Chuck Bower and former world backgammon champion Frank Frigo began exploring how computer simulation models could aid NFL coaches in critical play-calling decisions. Neural net programs had already surpassed the best humans in (board) games of skill and they began to investigate applications for professional sports. Thus began the development of Zeus. This computer model shook the conventional wisdom of NFL coaches – particularly on intragame risk management decisions. Where other models focused on the expected points of generic teams, Zeus was assessing the win probability of accurately customized opponents. The revolutionary program caught the attention of sports media, NFL coaches, analysts and owners.