Context360

Context360 gives you powerful new insights into app behavior outside your app that fuels better decisions around when, where.

Context360 develops an application that analyzes mobile application context and usage data. The company provides first party insights, location and context to help initiate relevant messages, advertising, and offers that sustain engagement and drive the long-term value. Its mobile marketing analytics platform offers Senselytics, an autonomous personalization solution for mobile marketers that integrates insights into mobile services used with contextual information derived from smartphone sensors; and provides brand marketers with direct access to insights into user interests, status, motion patterns, and trends. The company’s platform also detects user interests and patterns related to contextual behavior; defines users into actionable, granular personas, and segments that helps to anticipate and predict evolving user interests; delivers automated offers and messaging based on best time and other rules aligned with actual user behaviors and interests. Context360 was founded by Ratnam Tatavarty and Manoj Duggirala in 2014; and is headquartered in San Mateo, California.