Assay Advisory

Assay Advisory works with its clients to • Build Value • Grow their Business • Sell their Business

Assay Advisory’s proprietary methodologies will build the value of your business allowing you to achieve your financial and personal goals. • Build Value • Grow Your Business • Sell Your Business Our Methodology Our proprietary methodology is based on 20 years of research, analysis and implementation. We have developed a toolset that has been tested across numerous industries and has consistently led to increased performance for over 3,000 owner-operated, middle market businesses. We use our methodology to increase the value of privately held businesses that are: a) Primed for Growth, or b) Preparing for Sale (full or partial) Assay increases the value of a business by focusing on the valuation multiple. In the valuation formula for a business “M” represents the “Valuation Multiple”: Valuation = Profit x Multiple (“V = P x M”) ‘M’ is defined as the future earning potential of a company while ‘P’ represents the historic performance of the business. Typically the formula to increase ‘P’ is simple – sell more, command a higher margin for your product, or do both. While we agree that growing ‘P’ is important, Assay also focuses on ‘M’ because it will not only increase future profit but also result in dramatically higher valuations. We guide our clients through our methodology helping them achieve multiples higher than the industry average, the benchmark from which to compare one company against another. The businesses that achieve higher multiples are considered the best performers and those with lower multiples would be the under-performers in the industry. -------------------------------------------------------------------------------------------------------------------------------- Locations and contacts Australia Eastern Australia Chris Dionne E: [email protected] T: + 61(0) 414 666 092 Western Australia Mal Harford E: [email protected] T: + 61 (0) 405 106 590 A: 15 Ord Street, West Perth, Western Australia, 6005 Europe Koos Fuykschot E: [email protected] T: +31 616 444 444 A: 'Krugerhuis', Hoge Naarderweg 46, 1217 AG Hilversum, The Netherlands Canada Alan Oishi E: [email protected] T: +1 415 906 6070 ext 230 A: Guinness Tower, 3rd Floor, 1055 West Hastings Street, Vancouver, BC, Canada V6E 2E9 Israel Howard Rubenstein E: [email protected] T: +972 (0)54 348 6888 A: Derech Jerusalem 34, Ra'anana, 43501 Israel UK Consulting Damian Woodward E: [email protected] T: +44 (0)207 798 2840 M: +44 (0)7919 897 634 Transactions Michael Simson E: [email protected] T: +44 (0)20 7798 2840 W: www.assaycf.com M: +44 (0)7802 931 516 A: 57A Catherine Place, London, SW1E 6DY, UK USA East Coast Paul Stefan E: [email protected] M: +1 (650) 302-6402 A: 120 Celebration Blvd., Ste 200 Celebration FL 34747