• 2008

Company Description

Amplience delivers rich content production, analytics and publishing, enabling more than 200 leading brands to improve content performance

Amplience: Winning in the Age of Big Content For global B2C brands, omni-channel retailers and B2B enterprises, the e-commerce mandate is the same: deliver content rich, compelling and consistent digital experiences that delight visitors, increase sales and inspire customer loyalty. The challenge? Over time, as consumers have adopted new mobile devices and social channels, and as digital experiences have become richer and internationalised, marketing and commerce teams have acquired many different content and commerce platforms, each with their own asset stores, diverse media formats, developer tools, content workflows and custom analytics data. This complex systems landscape can only be tamed by expensive and inflexible system integrations that lock-in low productivity and destroy agility, which can lead to low conversions and possible damage to the brand. At Amplience we call this the ‘big content challenge’---and our platform has been purpose built to help digital commerce innovators win in the age of big content. AmplienceOne: Big Content Management in Action AmplienceOne is the big content platform that brings marketing and e-commerce teams together to create inspirational online shopping experiences. It simplifies and unifies rich content and asset management by eliminating duplicate processes and automating media production, publishing and distribution workflows to seamlessly integrate brand content into high traffic commerce customer journeys, on any device and in any language. AmplienceOne features a comprehensive range of user-friendly authoring tools for creating editorial content, shoppable lifestyle media, product showcases, interactive demos and guided selling tools, as well as for social/user generated interactive media that enhances key commerce journeys with visual, ‘social proof’. Using AmplienceOne, cross-functional content teams can now create experiences that simultaneously increase sales and drive brand value, without compromise. Amplience: Big Content for Big Brands The AmplienceOne big content platform powers digital experiences for over 150 leading global brands including: Shop Direct Group, Sweaty Betty, JD Williams, Tesco, House of Fraser, Saks 5th Avenue, DFS, Marks and Spencer, Jimmy Choo, Dune, Giuseppe Zannotti and Halfords. More than just a technology platform, our dynamic SaaS solutions build brand and sales value through our Customer Success methodology which is guided by the detailed scoring of content initiatives provided by the Big Content Index, from our offices in London and New York. AmplienceOne is the new ‘must-have’ big content solution at the heart of omni-channel commerce and enterprise digital transformation initiatives---trusted by CMOs, CIOs, & CDOs worldwide.