• 2005

Company Description

Alliance Card offers CashValue, a card-based loyalty program that allows its users to shop at different merchants in their communities.

Alliance Card Inc. has developed a card-based loyalty program, known as CashValue, which utilizes a community coalition loyalty model. Instead of shopping with one merchant and being rewarded with points or credit which you can then use at only that merchant, CashValue card allows you to shop at different merchants in your community, receive real cash back, which you can then use anytime in the future at any of the merchants in the coalition.