AffinityAnswers

AffinityAnswers enables Consumer & Media Brands to Reach large audiences without loosing Relevance in a media agnostic manner

AffinityAnswers enables Consumer & media brands to discover hidden audiences at Scale without loosing Relevance. It is the creator of industry's first platform for #PredictiveBranding. Online social networks enable consumers to publicly engage with brands. AffinityAnswers captures such public, active engagements without intruding on consumers' privacy. This anonymized brand engagement data is mined to create TrueAffinity, a proprietary score that defines the strength of relationship between a pair of brands that consumers engage with. The company was founded in 2005 and is based in Austin, TX