• 2008 July 01

Company Description

Affect Labs helps people measure online buzz without having to spend all their time wired into social media.

Affect Labs is an Edinburgh-based startup which helps people measure online buzz without having to spend all their time wired into social media. Trying to find out if your brand is a hit on the Internet is a risky guessing game, leading to wasted time and money spent on marketing campaigns that flop. Using advanced natural language technology, we're offering a web app that understands online conversations by looking at emotional language used within them. It will reveal to our customers exactly what people are saying about them and their brands, and put a much-needed face to the hive mind of the Internet.