AdTriba

AI-powered marketing decisions to optimize your marketing performance

AdTriba enables customer facing organizations to apply data science to derive the full value of their proprietary customer data. The SaaS platform allows businesses to track, control and optimize their customer’s journeys, offsite, onsite and across all channels, through big data technology and AI. The solution tracks all cross-channel and cross-device user journey data, including all digital marketing touchpoints. Machine learning algorithms are being applied on these user journeys to produce attribution models as well as actionable customer segments and insights to increase ROI. AdTriba was founded by János Moldvay and Ludwig Ostrowski and is located in Hamburg, Germany.