Adometry By Google

Adometry by Google offers a SaaS-based marketing attribution and optimization platform to improve return on advertising expenditure.

Adometry by Google transforms the way the world’s top brands improve marketing performance. Acting as marketing's “system of record,” Adometry solves the complex challenge of integrating, measuring, and optimizing marketing performance across all channels―both online and offline. Combining and interpreting previously silo’d sources of data; the Adometry Marketing Intelligence Platform provides data-driven attribution, marketing mix modeling, and intelligent optimization recommendations across and within channels. As a result, marketers are able to identify their true impact on the customer journey and generate actionable insights that improve ROI.