Adjoy

Advertising in games designed to increase user retention

Adjoy is an ad-network specifically for mobile games and designed to increase their user retention. They have no banners or videos distracting the user from the game experience. They use a familiar game mechanic: the power-up. Think of their ad as just another fun sprite in a game the user can be interacting with. When a user interacts with an adjoy enabled power-up during gameplay they instantly collect a reward from a brand or merchant in their geographic area. Rewards can be a discount, a free item, even a digital item. These items can then be seamlessly redeemed from the digital wallet, right at the point of sale.