Adavow

Adavow is a cloud-based platform that enables advertisers to pre-validate ad choices against a real-time, user transaction database.

Adavow is a cloud-based platform solving one of the biggest issues in online advertising -- how to reduce the number of 'wasted' ads generated by retargeting to consumers who have already converted. Adavow’s next-gen Open DMP (ODMP) significantly reduces the number of ads served to consumers who have already purchased a product or have purchased a similar product from a competitor -- without sharing personalised information or detailed customer records. The Adavow RTV API is both platform and content agnostic, which means it makes no difference whether it’s a display ad, targeted website content, or a voiceover for a video that’s delivered via the web, on a mobile, or using some future technology like an in-store iBeacon.