Activatr

Activatr is a consumer and fan communications platform for driving engagement, reach, and conversions at scale

Activatr is a multi-channel word-of-mouth marketing platform for activating a brands consumers and employees in a way that’s authentic and measurable. Through Activatr, brands can cede publishing control of their content to their consumers or employees in exchange for an incentive. In doing so, they capture the power and reach of organic peer-to-peer recommendations. Activatr provides tools to track and measure the earned media, marketing and conversions that result from these social sharing and email outreach efforts. In a world where millennial consumers don't trust traditional advertising, and where influencer marketing has lost its luster, brands need to find a way to not only engage consumers, but to capitalize on the increase in peer-to-peer conversations that happen before a purchase decision is made. Activatr technology captures a consumers pledge to spread content (videos, images, ads, text) on social media and email, schedules it for future publishing on their walls and feeds, and executes on that commitment, on behalf of the brand. Content appears on the consumers walls and is engaged with, by their trusted network, just like any other post on their timeline. As a result, conversions, engagement, clicks, and overall consumption is 5-10x higher than traditional advertising and influencer marketing campaigns.